Direct Line Car Insurance
Direct Line offer a range of discounts and product innovations, all of which are aimed at bringing down the cost of your car insurance
"What makes Direct Line a good deal better? · Up to 10% discount when you buy online · Named driver no claims discount · Insure your second car with us and receive a further discount · Uninsured driver promise - if you're hit by an uninsured driver, we'll cover your excess and it won't affect your no claims discount · Take the hassle away when you choose our repairer - free collection and delivery, repair work guarateed for 5 years and your car cleaned inside and out Direct Line car insurance - a good deal better.
Features of the Direct Line online car insurance quote system are:
- A fully interactive personal quotes from Direct Line, with the minimum possible number of questions needed for accurate quotations
- The opportunity to interactively experiment with changing options, e.g. the excess or types of cover, and instantly see the effect on the car insurance premium
- The chance to buy insurance policies online by using a credit/debit card
- The Direct Line quotation system is available online 24 hours a day, every day of the year
- You can save a quote and come back later to buy it on the Internet, without having to type the details in again
- You can see the car insurance policy summary and policy booklet online at your convenience
- You can amend your car insurance details online
- It is possible to register a car insurance claim online and track its progress
- All personal details and credit/debit card number are held securely on the Direct Line central computer, not on the web server for optimum security
Direct Line history
Direct Line opened for business in 1985 with a mere 63 employees and a single call centre, however, the company growth in the last twenty years has been exponential leading to the addition of a further 4 call centres around the UK and a total of 10,000 employees.
Direct Line saw the opportunity that the Internet offered in terms of the efficiency of delivering insurance quotes and embraced the technology with an industry leading website that can provide customers with quotes ranging from car insurance, van insurance, and home insurance, through to travel insurance, life insurance and even pet insurance.
Some statistics exemplifying the success of the Direct Line brand are:
- Direct Line is currently the UK’s leading direct car insurer
- Direct Line provides more than 13,000 car insurance quotes on a daily basis
- A Direct Line insurance policy is sold every 10 seconds
- A customer notifies the company of an insurance claim every 30 seconds
- In 2004, Direct Line received 22 million telephone calls