Consumer Utility Services Blog

The Secret to Growing Your Green Campaign Through Traditional Media

The Internet has proved the driver for many a new eco-agenda both on national and local levels due to the ease of use, speed in which a campaign can be waged, low costs and the potentially huge audience. Obviously, the upside can be massive, but on the other hand the competition for peoples attention is equally as fierce. If the Internet is not proving to be fruitful, it may be an option to target you campaign to your local area using traditional media. In order to pitch your campaign to local media you should take into account the following issues.

• What is your cause?
• Who is your ideal audience?
• What do you hope to achieve?

These points sound obvious, but unless you have a clear-cut answers to the above questions you will not be able to run a concerted and coherent campaign.

Now that you are clear on your cause and what you hope to achieve you can target your campaign to traditional media in your area.

Options you could follow would be to:

• Contact influential figures in the community or who you believe may share the ideals you wish to espouse. Possibly celebrities, council leaders, industry leaders or newspaper journalists. If possible it would be best to request a meeting with your chosen contacts, or speak on the telephone rather than using an impersonal medium such as email
• Write a press release in a clear and concise fashion and send it to newspapers and journals. If possible try to obtain direct quotes from industry leaders to add influence to your campaign
• Try to incorporate "hooks" into your campaign. These could include past successes, human interest stories or the benefits of a successful campaign
• Organise "in-person" events or rallies and send invitations to your target audience and media figures
• Attempt to build a rapport with journalists. This can lead to articles being written about your cause and may lead to radio or television interviews.

Provided that you have followed our guidelines, the public will have recognised the importance of your campaign and hopefully at this stage it will be at the forefront of the minds of your target audience.

posted by Admin @ 16:49