Search Engines Go Green
Yahoo and Google have been keen to emphasise their commitment to environmental issues recently by introducing new green initiatives at Yahoo! Green and Google Summer of Green that was launched last summer.Each search engine has approached the subject in their own inimitably idiosyncratic way. Yahoo have gone the way of the all encompassing portal containing environmental news, facts and commentary, whereas the offering from Google is a typically leaner site that relies heavily on search technology in the form of mapping environmentally friendly places to stay in the US.
Great to see that two sites that can boast amongst the largest reaches on the Internet are taking environmental matters so seriously. So much so that Yahoo even employed Matt Dillon to kick off the publicity for Yahoo! Green last week in New York!


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